Last fall, the American Academy of Cosmetic Dentistry surveyed its membership about the state of the industry and the profession. Three hundred and sixty people responded, 60 percent of whom identified themselves as general dentists, and 29 percent as cosmetic dentists. (To see the survey, go to http://www.aacd.com/proxy/files/Publications%20and%20Resources/AACD%20State%20of%20the%20Cosmetic%20Dentistry%20Industry%202015.pdf.) Here are some key findings.
Who is the primary individual initiating dialog about cosmetic dental treatments? (Respondents were able to choose more than one.)
- Dentist: 82 percent
- Hygienist: 42 percent
- Clinical assistant: 28 percent
- Patient: 26 percent
- Treatment coordinator: 16 percent
Is there a particular procedure/treatment that you complete more frequently than others? (Respondents could check as many as applicable. Top nine responses listed.)
- Crowns: 82 percent
- Bonding: 74 percent
- Whitening: 58 percent
- Veneers: 54 percent
- Bridges: 49 percent
- Implants: 46 percent
- Dentures: 31 percent
- Implant-supported dentures: 25 percent
- Short-term ortho: 23 percent
What is the most popular cosmetic procedure at your practice? (Respondents could check only one option. Listed are the top three procedures.)
- Whitening: 32 percent
- Bonding: 30 percent
- Veneers: 22 percent
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