Executive Coaching
Grow, scale, and lead with executive coaching
The DEO's executive coaching program pairs every member with a battle tested operator coach who applies The Profitability Cycle™ directly to their numbers, their team, and their most pressing growth constraints.
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Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment
But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.
I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.
We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.
Imagine...
Decisions made with total confidence
Decisions made with total confidence
A practice that scales without you
A practice that scales without you
A coach who has actually done it
A coach who has actually done it
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Welcome to The DEO
Experience 1:1 coaching with someone who's been in your shoes
Every DEO coach has personally built and scaled a multi million dollar dental organization. They are not consultants who study the industry from the outside — they are operators who have navigated every challenge you are facing right now and come out the other side with the frameworks to prove it.
Access proven, battle-tested frameworks
Access proven, battle-tested frameworks
Join a like-minded group of peers
Join a like-minded group of peers
Expect continuous, compounding results
Expect continuous, compounding results
How we can help
Inside The DEO's coaching membership
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1:1 executive coaching
1:1 executive coaching
Every DEO coaching member receives two dedicated 1:1 coaching sessions per month with their assigned DEO Tribe Coach — a battle tested operator who has personally built and scaled a dental organization at or above the member's current stage. Every session applies The Profitability Cycle™ directly to the member's numbers, team, and most pressing constraints, producing a specific, prioritized action plan that moves the needle before the next session.
Group coaching
Group coaching
The DEO's group coaching calls bring together members at similar Growth Ladder stages for structured, coach led conversations around the challenges, decisions, and opportunities that define each stage. Learn from how others are navigating the same problems you are, share what is working in your organization, and build the peer accountability that makes every individual coaching session more focused and more effective.
DEO app
DEO app
Full access to The DEO App and its complete library of on demand playbooks, SOPs, templates, and frameworks — giving every coaching member the exact how to resources they need to execute between coaching sessions at every stage of the Growth Ladder. The App also includes monthly virtual trainings with The DEO coaches and subject matter experts, tools and resources built specifically for dental group practices, and forum and chat rooms organized by owner level, position, specialty, and region — so the support and peer connection available to every member goes well beyond the coaching session itself.
Masterminds and bootcamps
Masterminds and bootcamps
DEO's peer mastermind groups bring together dental entrepreneurs at similar Growth Ladder stages for focused, structured problem solving conversations. Bring your biggest challenge, hear how others have solved it, and leave with a clear action plan — every single time. The DEO also runs dedicated bootcamps for Treatment Closing, Marketing, Office Manager, and Recruiting — giving you and your team focused, hands on training for the functions that move the needle most at your stage.
Cost Savings Club
Cost Savings Club
The DEO coaching members have access to the Cost Savings Club — negotiated vendor pricing across a curated list of dental suppliers and partners worth over $1,500 per month in savings. For members at every stage of the Growth Ladder the Cost Savings Club delivers immediate, tangible financial value that compounds across every location in the organization.
Events
Events
Exclusive invitations to The DEO's three member only live events — Operations Intensive, Revenue Intensive, and TCA Live — where 600+ dental leaders come together for the kind of high energy, peer driven experience that no industry conference can replicate. These are the rooms where the most important breakthroughs happen.
Proven frameworks.
Extraordinary outcomes.
The Profitability Stages™
The DEO's trademarked five stage growth model tells you exactly where you are, what is holding you back, and what you need to do to get to the next level.
The Profitability Cycle™
Every DEO coaching engagement is built around one proven framework that turns financial chaos into intentional, compounding profit at every stage of your growth.
The DEO 5X Return
Every member can expect to earn back at least 5x their coaching investment through real, measurable improvements in profit and growth.
Find out which growth stage you're in
Before you can scale, you need to know exactly where you stand. Take two minutes and find out.
What to expect at each step
Your Growth Accelerator Call
Every DEO coaching relationship begins with a free 30 minute Growth Accelerator Call. A DEO coach identifies your Growth Ladder stage, diagnoses your primary constraint, and outlines exactly how The DEO's executive coaching program addresses it. There is no obligation and no sales pressure, just a clear, honest picture of where you are and what the path forward looks like.
Coach matching and onboarding
Once you join The DEO's coaching program you are matched with a dedicated DEO Tribe Coach whose experience and background align with your current Growth Ladder stage and the specific challenges your organization is facing. Your onboarding process establishes a clear financial baseline, identifies your current Profitability Stage, and builds the 90 day growth plan that will drive the first phase of your coaching engagement.
Your first 90 days
The first 90 days of The DEO coaching are focused on establishing financial clarity, identifying the highest leverage improvement available in your organization right now, and building the systems and accountability structures that will make every subsequent coaching session more impactful. Most members experience their first significant measurable improvement, in collections rate, overhead, or case acceptance, within the first 90 days of the coaching relationship.
Continuous coaching and compounding results
From day 91 forward the coaching relationship deepens, the frameworks evolve, and the results compound. Twice monthly 1:1 sessions keep The Profitability Cycle™ moving continuously through your organization. Weekly group calls keep you connected and accountable. The DEO community and live events amplify the coaching work between sessions. And as your organization grows through the Profitability Stages™ your coach grows with you, applying the frameworks at increasing levels of sophistication with every stage you advance.
Real practice owners. Real results.
DEO members don't just feel better about their businesses — they build fundamentally different ones. Here's what that looks like in practice.
Frequently asked questions
The DEO's executive coaching program is a retainer based membership that pairs every member with a dedicated DEO Tribe Coach, who is a battle tested operator who has personally built and scaled a multi million dollar dental organization. The program includes 1:1 coaching sessions, weekly group coaching calls, access to The DEO's peer community and live events, and full DEO App access. This is all organized around The Profitability Cycle™ framework and the Profitability Stages™ maturity model. It is available to dental practice owners at the High Producer stage ($1.2M) and above, through Executive Circle ($100M).
The DEO's 40+ Tribe Coaches are battle tested dental entrepreneurs who have personally built and scaled multi million dollar dental organizations. They are people who have navigated clinical dependency, multi location chaos, financial complexity, and executive leadership transitions from the inside. Several DEO coaches, including Dr. Dave Janash and Dr. Dipesh Patel, are former DEO members who grew through the coaching program and now coach others through the same journey. When a DEO coach tells you what to do next, they are speaking from firsthand experience, not a textbook.
Yes. The DEO's fractional services are available as add-ons to any full coaching membership and are designed to address specific functional gaps beyond what the core coaching engagement covers. Current add-on services include COO consulting, CFO services and bookkeeping, Director of TC, CDO, and CMO, with Recruiting and Insurance Negotiation services coming soon. Each fractional service is delivered by an experienced operator embedded directly inside your organization: building systems, leading teams, and creating accountability structures that outlast the engagement. If you are already a DEO member and interested in adding a fractional service, bring it up in your next coaching session — your DEO coach will help you identify which would have the highest impact on your organization right now. If you are not yet a member, schedule a Growth Accelerator Call and we will walk you through both the core membership and the fractional services that make the most sense for your stage.
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."