Treatment Closing Academy
The path to more revenue is already on your schedule
The DEO's Treatment Closing Academy trains your team to consistently close more treatment, turning case acceptance into a repeatable, measurable system across all locations.
Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment
But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.
I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.
We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.
Imagine...
A full schedule that actually converts
A full schedule that actually converts
Consistent case acceptance
Consistent case acceptance
Revenue you are no longer leaving on the table
Revenue you are no longer leaving on the table
Welcome to The DEO
The revenue your practice needs is already in your pipeline. TCA helps you capture it.
Most dental practices are diagnosing treatment that never gets accepted — not because patients do not need it, but because nobody on the team has been given a confident, patient centered system for presenting it. Treatment Closing Academy fixes that by giving your entire treatment coordinator team the language, framework, and confidence to convert more of the treatment you are already diagnosing into accepted, scheduled, and collected cases.
More revenue without more patients
More revenue without more patients
Consistency across every location
Consistency across every location
A team that closes with confidence
A team that closes with confidence
How we can help
Discover what's included
Onsite team assessment
Onsite team assessment
Your DEO Director of TC comes onsite to assess your treatment coordinator team firsthand — observing case presentations, evaluating your current systems, and identifying the specific gaps in language, process, and confidence that are costing your organization accepted cases every single day.
System implementation and scripting
System implementation and scripting
Your fractional Director of TC builds and implements the case acceptance systems, presentation scripts, and objection handling frameworks your team needs to close more treatment consistently — installed directly inside your organization so the results outlast the engagement.
Weekly metrics review
Weekly metrics review
Every week your Director of TC reviews your case acceptance numbers with your team — tracking close rates by provider and coordinator, identifying where cases are being lost, and making the real time adjustments that keep performance moving in the right direction.
Weekly team trainings
Weekly team trainings
Regular virtual training sessions with your TC team focused on the real objections, real patient scenarios, and real financial conversations happening in your practice right now — building the confidence and consistency that turns case acceptance from a personality dependent outcome into a repeatable organizational system.
Live events
Live events
TCA Live is DEO's dedicated case acceptance event held twice a year — an immersive, hands on training experience for you and your entire TC team. Available as a paid add-on, TCA Live gives your team the focused in person reps and peer energy that accelerates implementation and sustains performance long after the event ends.
Proven frameworks.
Extraordinary outcomes.
The Profitability Stages™
The DEO's trademarked five stage growth model tells you exactly where you are, what is holding you back, and what you need to do to get to the next level.
The Profitability Cycle™
Every DEO coaching engagement is built around one proven framework that turns financial chaos into intentional, compounding profit at every stage of your growth.
The DEO 5X Return
Every member can expect to earn back at least 5x their coaching investment through real, measurable improvements in profit and growth.
Find out which growth stage you're in
Before you can scale, you need to know exactly where you stand. Take two minutes and find out.
What to expect at each step
Your Growth Accelerator Call
Every TCA engagement starts with a free 30 minute Growth Accelerator Call. A DEO coach reviews your current case acceptance rates, identifies your primary conversion gaps, and outlines exactly how TCA addresses them across your organization. Whether you have one location or twenty, the call gives you a clear picture of how much revenue your current case acceptance rate is leaving on the table and what it would take to capture it.
Case acceptance baseline assessment
Once onboarded your DEO TCA team establishes a clear case acceptance baseline across every location and every treatment coordinator, measuring current acceptance rates by provider, by coordinator, and by treatment type. This baseline gives your DEO coach and TCA team a precise picture of where the biggest conversion gaps are and which locations and team members will benefit most from the TCA training program.
TCA training and implementation
The TCA training program is delivered to your entire treatment coordinator team, giving every participant the language, framework, and confidence to present treatment and navigate the financial conversation without pressure. The training is practical and hands on. It's built around real case presentation scenarios, real patient objections, and the real financial conversation that happens every day in your practice. Most teams begin seeing measurable improvement in case acceptance rates within the first 30 days of implementation.
Measurement, accountability, and ongoing optimization
From here TCA becomes a system rather than a one time training event. Case acceptance rates are tracked by location, by coordinator, and by treatment type, giving your leadership team the visibility to identify performance gaps early and address them before they compound.
Real practice owners. Real results.
DEO members don't just feel better about their businesses — they build fundamentally different ones. Here's what that looks like in practice.
Frequently asked questions
Treatment Closing Academy is The DEO's comprehensive case acceptance training program built specifically for dental treatment coordinators and the clinical team members who present treatment to patients every day. The program gives your entire team a confident, patient centered system for case presentation and financial conversation. This replaces the inconsistent, personality dependent approach that most practices rely on with a repeatable, teachable framework that any team member can learn and any organization can sustain.
No. TCA teaches dental teams a confident, patient centered case presentation and financial conversation approach, not high pressure sales tactics. The goal is to help patients understand the value of the treatment they have been diagnosed with and make a confident decision to move forward, using a repeatable system that any treatment coordinator can learn regardless of their natural communication style. The difference between TCA and generic sales training is specificity. TCA is built around the unique clinical trust relationship, insurance complexity, and emotional dynamics of dental treatment decisions, not generic sales scenarios that have nothing to do with a dental practice.
Most TCA participants begin seeing measurable improvement in case acceptance rates within the first 30 days of implementation. The speed of improvement depends on the starting point of the team, the consistency of implementation, and the management accountability structures in place to reinforce the framework after training.
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."