The DEO 5X Return
Get 5X the results with DEO coaching
Get 5X the results with DEO coaching
The DEO 5X Return is DEO's commitment that every member earns back at least five times their coaching investment through measurable improvements in profitability, time savings, and business growth.
Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment
But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.
I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.
We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.
What is The DEO 5X Return?
A coaching platform that stands behind its results
A coaching platform that stands behind its results
Most coaching programs ask you to trust that the investment will pay off. DEO puts a number on it. The DEO 5X Return is a math backed principle that guides every coaching engagement — the belief that every investment a member makes into their business should return at least five times its cost through compounding improvements across The Profitability Cycle™. It is not a guarantee — the results depend on the work and the member owns a significant part of that. But it is the standard every DEO coach works toward, built on the frameworks and track record of a platform that has coached 2,000+ practices and $3.7 billion in annual revenue. Find the highest return problems. Solve them in the right sequence. Make sure the right people own the execution. That is the 5X Return in practice.
Ready to go from builder to board investor?
Let’s get you scheduled for a call to see how our coaches can help you grow.
One system. Extraordinary results.
One system. Extraordinary results.
The DEO 5X Return is not built on a single big win — it is built on the compounding impact of simultaneous improvements across three primary levers of The Profitability Cycle™. When collections improve, overhead drops, and case acceptance increases at the same time, the combined impact on profitability compounds in a way that makes 5x not just possible but predictable.
Most dental entrepreneurs are working on too many things at once — and none of them as well as they could be. The 5X Return framework gives every coaching conversation a filter — is this the highest return activity we could be focused on right now? If it is not, we find what is.
Not every problem in your organization deserves your attention this quarter. DEO helps you identify the specific constraints that, when solved, produce the highest return — so your time, your energy, and your resources are always pointed at what moves the needle most.
The 5X Return is the standard every coaching engagement is measured against — for the coach and the member. It keeps the work honest, the priorities clear, and the outcomes measurable. You own the execution. DEO makes sure you always know what to execute on and why it matters.
Growth Accelerator Call
See your path to more profit and less work
See your path to more profit and less work
Every dental organization's path forward looks different depending on revenue, number of locations, and current performance benchmarks. A Growth Accelerator Call with a DEO coach gives you a specific, personalized picture of exactly where your biggest opportunities are, and what addressing them could mean for your organization in the next 12 to 24 months.
Tell us where you are
Share your current annual revenue, number of locations, and the primary challenges you are navigating right now.
Get your Growth Ladder stage confirmed
A DEO coach identifies exactly where you sit on the Growth Ladder and what the defining constraints are at your specific stage.
Walk away with a clear path forward
Leave the call with a specific picture of what DEO coaching addresses, what the 5X Return looks like for your organization, and what the next stage of growth requires. You'll be able to make a confident, informed decision about whether DEO is the right fit.
Real practice owners. Real results.
DEO members don't just feel better about their businesses — they build fundamentally different ones. Here's what that looks like in practice.
Frequently asked questions
The DEO 5X Return is a guiding principle behind everything DEO coaches. It's the belief that every investment a member makes into their business, including their DEO membership, should return at least five times its cost through measurable improvements in profitability, time savings, and business growth. It is not a guarantee. The results depend on the work and the member owns a significant part of that. But it is the standard DEO holds every coaching engagement to, built on the compounding impact of simultaneous improvements across the three primary levers of The Profitability Cycle™ — collections rate, overhead reduction, and case acceptance improvement. The goal is 50% more profit and 50% less work within 12 to 24 months, and the 5X Return is the financial expression of what that looks like in real dollar terms when the work gets done.
The 5X Return is measured by tracking the total dollar improvement in a member's organization across collections rate, overhead reduction, case acceptance improvement, and time savings against the total coaching investment over the engagement period. Your DEO coach establishes a clear financial baseline at the start of the engagement and tracks progress against that baseline continuously throughout the coaching relationship. The ROI calculator on this page gives every prospect a projection of what their specific 5X Return could look like based on their current revenue, number of locations, and performance benchmarks.
The DEO 5X Return is the financial goal. The Profitability Cycle™ is the operational system that delivers it. Every element of The Profitability Cycle™, including Financial Clarity, Revenue Maximization, Collections Maximization, Expense Reduction, and Team Alignment, contributes directly to the 5X Return through compounding improvements that build on each other over time. The Profitability Cycle™ tells your coach exactly which lever to pull next to keep the return on track. The 5X Return gives every member a clear, measurable benchmark for what success looks like.
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."