Builders | Under $1.2M
You built a great practice.
Now build a great business.
You built a great practice.
Now build a great business.
The DEO App gives early stage dental entrepreneurs the community, playbooks, and tools to build a profitable foundation, without having to figure it all out alone.
Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment
But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.
I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.
Imagine...
Imagine...
A steady stream of new patients
A steady stream of new patients
Hiring your first associate with a proven playbook
Hiring your first associate with a proven playbook
Making a decision and actually sleeping that night
Making a decision and actually sleeping that night
Introducing The DEO App
We built one platform with everything a Builder-stage practice needs
The DEO App is your gateway to a thriving dental business, designed for practice owners under $1.2M in annual revenue. For $700 a month, you get a peer community, monthly trainings, a full playbook library, and vendor savings worth more than the membership itself.
Find a community that actually gets it
Find a community that actually gets it
Get access to content for any problems you face
Get access to content for any problems you face
Unlock exclusive vendor savings
Unlock exclusive vendor savings
Explore what's offered
Inside The DEO App
Inside The DEO App
Community access
Community access
The DEO App gives you instant access to a thriving peer network of dental entrepreneurs at every Growth Ladder stage. Connect with other Builders who are navigating the same challenges, get answers from operators who have already solved them, and build the relationships that will support you through every stage of your growth journey.
Live monthly trainings
Live monthly trainings
Every month The DEO coaches and subject matter experts deliver live training sessions built specifically for dental entrepreneurs at the Builder stage. Get practical, actionable education on the topics that matter most — financial clarity, hiring your first associate, understanding overhead, and building the systems that make growth possible.
Checklists, tools, and templates
Checklists, tools, and templates
The DEO content library gives you on demand access to the exact playbooks, SOPs, and frameworks that The DEO coaches use with full coaching members. From financial reporting templates to hiring checklists to operational frameworks — every resource you need to stop guessing and start executing is right here.
The Cost Savings Club
The Cost Savings Club
DEO's Cost Savings Club gives Builder members access to negotiated vendor pricing across a curated list of dental suppliers and partners. The savings are worth over $1,500 per month — more than three times the cost of the App membership — making it one of the most immediately impactful benefits in the entire DEO platform.
New patient playbooks
New patient playbooks
Access proven resources like The 7 Pillars of New Patient Acquisition to help you consistently attract more new patients and keep your schedule full. These practical strategies show you exactly what to focus on to build steady patient flow and real growth.
Patient growth systems
Patient growth systems
Learn the systems successful practices use to generate demand and convert more new patients. From marketing fundamentals to front desk execution, these tools help Builders create predictable growth instead of hoping the schedule fills itself.
Getting started is simple
Getting started is simple
Join The DEO App
Sign up for The DEO App for $700 per month. There's no long term contract and you can cancel anytime. From the moment you join you will have instant access to the full DEO community, the content library, and the Cost Savings Club. Your foundation starts the day you sign up.
Activate your Cost Savings Club
One of the first things every new Builder member does is activate their Cost Savings Club membership. With over $1,500 per month in negotiated vendor savings available immediately, most members cover the cost of their App membership before their first month is up. Your DEO onboarding guide walks you through every vendor and how to access your savings.
Plug into the community and live trainings
Introduce yourself in The DEO community, connect with other Builder stage entrepreneurs, and register for your first live monthly training. The community is curated and moderated. Every person in it is serious about building their practice, which means every conversation is worth having. Your first live training will give you immediate, actionable clarity on one of the biggest challenges you are facing right now.
Start executing with the playbooks
Dig into The DEO's content library and find the playbooks and frameworks most relevant to where you are right now. Whether you are trying to understand your overhead, hire your first associate, or build your first real financial reporting system, The DEO content library has a proven resource for every challenge you will face at the Builder stage. This is where the guesswork ends and the real building begins.
Real practice owners. Real results.
DEO members don't just feel better about their businesses — they build fundamentally different ones. Here's what that looks like in practice.
Frequently asked questions
The DEO App is a $700-a-month membership built for dental practice owners under $1.2M in revenue. You get a curated peer community, live monthly coach-led trainings, a playbook library, peer mastermind groups, and the Cost Savings Club's vendor discounts. It's the entry point into The DEO.
The DEO App is built for the Builder stage, under $1.2M in revenue. It gives you community, content, and vendor savings to build your foundation. DEO coaching (High Producer stage and up, $1.2M+) adds twice-monthly 1:1 sessions, group calls, and add-ons like fractional CFO, bookkeeping, COO consulting, and Treatment Closing Academy. Many App members graduate into coaching as they grow past $1.2M.
The DEO App is $700 a month, cancel anytime. No lock-in, no annual commitment, no cancellation fee. Most members cover that cost from the Cost Savings Club's vendor savings alone within the first month.
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."