Section / Testimonials

Reusable testimonials section combining a heading, CTA, and testimonial list component.

Read Our Reviews

Testimonial Heading

Read More Testimonials

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Dr. Josh Renken

"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."

Dr. Tyson Gundersen

"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."

Dr. Justin Pearson

Previous
Next

Static / CMS-free — Section / Testimonials

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Read Our Reviews

Testimonial Heading

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

Practice Name

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

Practice Name

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

Practice Name

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

Practice Name

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

Practice Name

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

Practice Name

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

Practice Name

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

Practice Name

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

Practice Name

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

Practice Name

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Dr. Josh Renken

Practice Name

"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."

Dr. Tyson Gundersen

Practice Name

"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."

Dr. Justin Pearson

Practice Name

Testimonial / CMS / List Marquee

CMS-driven testimonial marquee for displaying multiple written testimonials.

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Dr. Josh Renken

"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."

Dr. Tyson Gundersen

"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."

Dr. Justin Pearson

Static / CMS-free — Testimonial / CMS / List Marquee

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

Practice Name

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

Practice Name

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

Practice Name

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

Practice Name

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

Practice Name

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

Practice Name

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

Practice Name

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

Practice Name

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

Practice Name

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

Practice Name

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Dr. Josh Renken

Practice Name

"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."

Dr. Tyson Gundersen

Practice Name

"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."

Dr. Justin Pearson

Practice Name

Team CMS List

CMS-driven team grid with member images, tags, profile details, and modal interactions.

Learn More

Emmet Scott

CEO & Head Coach

Learn More

Amber Nish

DEO Executive Strategic Analyst

Learn More

Michael Irving

DEO Executive Coach & Fractional COO

Learn More

Tiffany Fleisch

DEO Executive Coach & Fractional COO

Learn More

Jordin McEntire

DEO Executive Coach & Fractional COO

Learn More

Dr. Shilpi Priyadarshini

DEO Executive Coach & Fractional CDO

Learn More

Dr. Dipesh Patel

DEO Executive Coach

Learn More

Jordyn Butcher

DEO Executive Coach & Fractional COO

Learn More

Tom Williams

DEO Executive Coach & Fractional COO

Learn More

Ray Caruso

DEO Executive Coach

Learn More

Dr. Francis Oh

DEO Executive Coach

Learn More

Dr. Josh Renken

DEO Executive Coach

Learn More

Dr. Tony Molina

DEO Executive Coach

Learn More

Dr. Amit Patel

DEO Executive Coach

Learn More

Vanessa Borchardt

DEO Executive Coach & Fractional COO

Learn More

Christi Batura

DEO Executive Coach & Fractional COO

Learn More

Megan MacDonald

DEO Executive Coach & Fractional COO

Learn More

Milena Hoffman

DEO Executive Coach & Fractional COO

Learn More

Kendall Hussein

DEO Executive Coach & Fractional COO

Learn More

Fabio Oliveira

DEO Executive Coach

Learn More

Julie Hannan

Executive Coach & Fractional COO

Learn More

Toni Lepanto

DEO Executive Coach & Fractional TCA

Learn More

Jacquie Howdyshell

DEO Executive Coach & Fractional COO

Learn More

Melanie Almeida

DEO Executive Coach & Fractional COO

Learn More

Brooke Young

DEO Executive Coach & Fractional COO

Learn More

Leslie Espinola

DEO Executive Coach & Fractional COO

Learn More

Josh Whipple

DEO Executive Coach

Learn More

Jeff Francis

DEO Executive Coach & Fractional CMO

Learn More

Mark Lakis

DEO Executive Coach & Fractional COO

Learn More

Monica Gomez

DEO Executive Coach & Fractional COO

Learn More

Briney Beck

DEO Strategic Analyst

Learn More

Max McCusker

DEO Executive Coach & Fractional CMO

Learn More

Ian McCusker

DEO Executive Coach & Fractional CMO

Learn More

Dean Hostovich

DEO Executive Coach

Learn More

Whitney Weiner

DEO Executive Coach

Learn More

Colleen McFarlin

DEO Executive Coach

Learn More

Shawna Hicks

DEO Executive Coach & Fractional COO

Learn More

Krysten Garduno

DEO Executive Coach

Learn More

Marcela Truxal

DEO Executive Coach & Fractional COO

Learn More

Dr. Dave Janash

DEO Executive Coach

Learn More

Danielle Short

DEO Executive Coach & Fractional COO

Learn More

Richelle Peña

DEO Executive Coach

Learn More

Rhonda Lubitz

DEO Executive Coach

Learn More

Trish Ackerman

DEO Executive Coach

Learn More

Jennifer Cade

DEO Executive Coach

Learn More

Holly Swanson

DEO Executive Coach

Learn More

Angela Golden

DEO Executive Coach

Learn More

Jeani Spencer

DEO Executive Coach

Learn More

Cassie Gaglio

DEO Provider Recruiter

Learn More

Joseph Castillo

DEO Executive Coach

Learn More

Nikki Ravari

DEO Executive Coach

Static / CMS-free — Team CMS List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Emmet Scott

CEO & Head Coach

Amber Nish

DEO Executive Strategic Analyst

Michael Irving

DEO Executive Coach & Fractional COO

Tiffany Fleisch

DEO Executive Coach & Fractional COO

Jordin McEntire

DEO Executive Coach & Fractional COO

Dr. Shilpi Priyadarshini

DEO Executive Coach & Fractional CDO

Dr. Dipesh Patel

DEO Executive Coach

Jordyn Butcher

DEO Executive Coach & Fractional COO

Tom Williams

DEO Executive Coach & Fractional COO

Video / CMS / List

CMS-driven video list with thumbnails and play-button presentation.

Static / CMS-free — Video / CMS / List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Ajax Video Modal / CMS / List

CMS-driven video list paired with an AJAX modal for video playback.

Static / CMS-free — Ajax Video Modal / CMS / List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Section / Testimonial Video CMS

Section shell containing a testimonial video slider and spacing components.

My top line revenue has gone up by about 10 to 12%.

But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.

Dr. Nader Jahshan
Lynden Hills Dentistry
In 2023 we were close to $2 million. Now we are going to hit close to $4 million.

I spend a lot more time with my nephews. Weekends are open. I go to the office three days a week and the rest the team takes care of.

Dr. Maha Almusawi
Sacramento Kids Dentistry
Before DEO, we had two locations and were doing a little under $2 million in revenue. Now we have five locations and are targeting $7.5 to $8 million this year.

I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.

Dr. Kalpesh Patel
Active Dental
Last year we did $4.8 million.

We decreased doctor days and we are on track to do $5.5 million at that one location. We started a de novo in March of 2024 — within the first year we did $1.2 million and this year we are on track to do over $2 million.

Dr. Ben Wolfe
Wolfe Dental
Before DEO I had one location doing $2.5 million.

Today we have seven locations across two states doing about $15 million in revenue. When I started DEO I was in the chair five or six days a week. Now my role is purely CEO.

Dr. Kong
High Point Dental Management
When I joined The DEO I was at two locations.

We scaled up to 17 and then became hyper focused — offloaded the ones that were not the best fit, built a stronger platform and system, and our revenue actually went up more. Sometimes scaling back is the smartest growth move you can make.

Dr. Francis Oh
Beam Dental Group
When we started we had four locations. Now we have 12.

I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week with a two hour commute and two kids under five. The difference is hard to overstate.

Dr. Sepand Hokmabadi
Total Health Dental Care
When we joined we had five locations in the $12 million range.

We will do $14 million this year. But at this point in my career it is way more about marginal gains — small tweaks that have great impact. DEO has helped me learn how to make those tweaks at the executive level.

Dr. Ed Hood
Hood Dental Care
When I joined The DEO we were at three locations and $6 million in revenue.

We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.

Dr. Brett Wells
Wells Family Dental Group
When I started with DEO in 2018 I had six locations.

Today we have 45 locations generating $125 million in revenue. DEO accelerated my learning curve and helped me avoid making even more mistakes than I was already making.

Elliot Zibel
Select Dental Management
When we joined DEO, we were at about $5 million, and we’re going to end the year at $18 million.

I went from five days clinical to about half that, and I see my four-year-old daughter more now than I did before.

Dr. Laxmi Reddy
Smile Loft Dental
Previous
Next

Static / CMS-free — Section / Testimonial Video CMS

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

My top line revenue has gone up by about 10 to 12%.

But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.

Dr. Nader Jahshan
Lynden Hills Dentistry
In 2023 we were close to $2 million. Now we are going to hit close to $4 million.

I spend a lot more time with my nephews. Weekends are open. I go to the office three days a week and the rest the team takes care of.

Dr. Maha Almusawi
Sacramento Kids Dentistry
Before DEO, we had two locations and were doing a little under $2 million in revenue. Now we have five locations and are targeting $7.5 to $8 million this year.

I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.

Dr. Kalpesh Patel
Active Dental
Last year we did $4.8 million.

We decreased doctor days and we are on track to do $5.5 million at that one location. We started a de novo in March of 2024 — within the first year we did $1.2 million and this year we are on track to do over $2 million.

Dr. Ben Wolfe
Wolfe Dental
Before DEO I had one location doing $2.5 million.

Today we have seven locations across two states doing about $15 million in revenue. When I started DEO I was in the chair five or six days a week. Now my role is purely CEO.

Dr. Kong
High Point Dental Management
When I joined The DEO I was at two locations.

We scaled up to 17 and then became hyper focused — offloaded the ones that were not the best fit, built a stronger platform and system, and our revenue actually went up more. Sometimes scaling back is the smartest growth move you can make.

Dr. Francis Oh
Beam Dental Group
When we started we had four locations. Now we have 12.

I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week with a two hour commute and two kids under five. The difference is hard to overstate.

Dr. Sepand Hokmabadi
Total Health Dental Care
When we joined we had five locations in the $12 million range.

We will do $14 million this year. But at this point in my career it is way more about marginal gains — small tweaks that have great impact. DEO has helped me learn how to make those tweaks at the executive level.

Dr. Ed Hood
Hood Dental Care
When I joined The DEO we were at three locations and $6 million in revenue.

We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.

Dr. Brett Wells
Wells Family Dental Group
When I started with DEO in 2018 I had six locations.

Today we have 45 locations generating $125 million in revenue. DEO accelerated my learning curve and helped me avoid making even more mistakes than I was already making.

Elliot Zibel
Select Dental Management
When we joined DEO, we were at about $5 million, and we’re going to end the year at $18 million.

I went from five days clinical to about half that, and I see my four-year-old daughter more now than I did before.

Dr. Laxmi Reddy
Smile Loft Dental

Section / Testimonial Marquee

Section shell containing testimonial marquee components and supporting styling.

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Dr. Josh Renken

"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."

Dr. Tyson Gundersen

"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."

Dr. Justin Pearson

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Dr. Josh Renken

"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."

Dr. Tyson Gundersen

"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."

Dr. Justin Pearson

Static / CMS-free — Section / Testimonial Marquee

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

Practice Name

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

Practice Name

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

Practice Name

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

Practice Name

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

Practice Name

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

Practice Name

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

Practice Name

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

Practice Name

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

Practice Name

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

Practice Name

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Dr. Josh Renken

Practice Name

"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."

Dr. Tyson Gundersen

Practice Name

"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."

Dr. Justin Pearson

Practice Name

"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."

Dr. Roberto Monteagudo

Practice Name

"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."

Brent Ayers

Practice Name

"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."

Dr. Pawel Bielecki

Practice Name

"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."

Dr. Vaibhav Rai

Practice Name

"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."

Mark Talis

Practice Name

"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."

Dr. Devish Patel

Practice Name

"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."

Parham Chinikar

Practice Name

"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."

Dr. Sepand Hokmabadi

Practice Name

"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."

Dr. Woods and Kristy Woolwine

Practice Name

"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."

Dr. Whitney Weiner

Practice Name

"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."

Events CMS List

CMS-driven events list with dates, locations, categories, and CTA buttons.

Oct 8 -  Oct 10, 2026

Grapevine, TX

Revenue Intensive 2026

Three days of high level revenue intensive strategy, peer learning, and hands on training with the industry's most experienced dental operators at The Gaylord Texan in Grapevine, Texas. This event is exclusive to The DEO members.

Learn More

Static / CMS-free — Events CMS List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Oct 8 -  Oct 10, 2026

Grapevine, TX

Revenue Intensive 2026

Three days of high level revenue intensive strategy, peer learning, and hands on training with the industry's most experienced dental operators at The Gaylord Texan in Grapevine, Texas. This event is exclusive to The DEO members.

CMS / Event Speakers

CMS-driven event speakers list with images, tags, and profile details.

Emmet Scott

CEO and Head Coach

Kendall Hussein

DEO Executive Coach& Fractional COO

Amber Nish

DEO Coach

Static / CMS-free — CMS / Event Speakers

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Emmet Scott

CEO and Head Coach

Kendall Hussein

DEO Executive Coach& Fractional COO

Amber Nish

DEO Coach

CMS Section / Event Details

Event detail component for location, date, icon, and heading content.

Global Heading text

Static / CMS-free — CMS Section / Event Details

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Global Heading text

CMS Section / Location Details

Location detail component for location-related icon and heading content.

Global Heading text

Static / CMS-free — CMS Section / Location Details

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Global Heading text

CMS Section / Services FAQs

CMS-driven FAQ section filtered to the related service and sorted by position.

The DEO's bookkeeping uses a proprietary chart of accounts built specifically for multi-location dental group practices. Unlike a general bookkeeper recording transactions in isolation, DEO's books feed directly into the fractional CFO reporting infrastructure and your coaching conversations, so your numbers are structured the way your coach and CFO team need them to drive real decisions.

The DEO's CFO services and bookkeeping are available as a fractional add-on to any full DEO coaching membership for practices at $1.2M and above. For practices interested in adding financial services to their membership, the best first step is raising it in your next coaching session. Your DEO coach will assess your current financial infrastructure, identify your primary gaps, and outline whether CFO services, bookkeeping, or both make the most sense for your organization right now. Not yet a member? Schedule a Growth Accelerator Call and we will walk you through both the core membership and the financial add-on services that make the most sense for your stage.

The timeline depends on the current state of your books and the number of locations involved. The DEO's bookkeeping team conducts an initial audit at the start of every engagement, assesses the scope of cleanup required, and communicates a clear timeline before any work begins. Most organizations receive their first consolidated DEO-formatted financial report within their first month, regardless of where the books started.

Static / CMS-free — CMS Section / Services FAQs

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

The DEO's bookkeeping uses a proprietary chart of accounts built specifically for multi-location dental group practices. Unlike a general bookkeeper recording transactions in isolation, DEO's books feed directly into the fractional CFO reporting infrastructure and your coaching conversations, so your numbers are structured the way your coach and CFO team need them to drive real decisions.

The DEO's CFO services and bookkeeping are available as a fractional add-on to any full DEO coaching membership for practices at $1.2M and above. For practices interested in adding financial services to their membership, the best first step is raising it in your next coaching session. Your DEO coach will assess your current financial infrastructure, identify your primary gaps, and outline whether CFO services, bookkeeping, or both make the most sense for your organization right now. Not yet a member? Schedule a Growth Accelerator Call and we will walk you through both the core membership and the financial add-on services that make the most sense for your stage.

The timeline depends on the current state of your books and the number of locations involved. The DEO's bookkeeping team conducts an initial audit at the start of every engagement, assesses the scope of cleanup required, and communicates a clear timeline before any work begins. Most organizations receive their first consolidated DEO-formatted financial report within their first month, regardless of where the books started.

Case Study / CMS / List

CMS-driven case study list with media, headings, tags, links, and dividers.

Dr. Dave Janash

Locations

2

13

Annual revenue growth

$7M

$30M

Tiffany Fleisch

Supplies reduced

10%

3%

Margin across locations

20%

Dr. Ben Wolfe

Single location growth

$4.8M

$5.5M

Reduced days in chair

1.5

Dr. Chris Potrykus

Locations

1

7

Days in the chair

5

0

Dr. Maha Almusawi

Revenue growth

$1.6M

$2M+

Annual revenue

$1.7M

$2.1M

Dr. Vajahat Yar Khan

Revenue growth

$3M

$12M

Locations

3

12

Dr. Woods and Kristy Woolwine

Locations

1

2

Increase in revenue

$6.5M

$8M

Dr. Laxmi Reddy

Increase in revenue

$5M

$18M

Less chair time

50%

Dr. Tony Molina

Locations

9

More locations to come

2+

Static / CMS-free — Case Study / CMS / List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Dr. Dave Janash

Locations

2

13

Annual revenue growth

$7M

$30M

Tiffany Fleisch

Supplies reduced

10%

3%

Margin across locations

20%

Dr. Ben Wolfe

Single location growth

$4.8M

$5.5M

Reduced days in chair

1.5

Dr. Chris Potrykus

Locations

1

7

Days in the chair

5

0

Dr. Maha Almusawi

Revenue growth

$1.6M

$2M+

Annual revenue

$1.7M

$2.1M

Dr. Vajahat Yar Khan

Revenue growth

$3M

$12M

Locations

3

12

Dr. Woods and Kristy Woolwine

Locations

1

2

Increase in revenue

$6.5M

$8M

Dr. Laxmi Reddy

Increase in revenue

$5M

$18M

Less chair time

50%

Dr. Tony Molina

Locations

9

More locations to come

2+

2 / 9

CMS Section / Frameworks Details

Framework details section with CMS-driven accordion or detail items and interaction settings.

The 5X Return is the standard every coaching engagement is measured against — for the coach and the member. It keeps the work honest, the priorities clear, and the outcomes measurable. You own the execution. DEO makes sure you always know what to execute on and why it matters.

Most dental entrepreneurs are working on too many things at once — and none of them as well as they could be. The 5X Return framework gives every coaching conversation a filter — is this the highest return activity we could be focused on right now? If it is not, we find what is.

Not every problem in your organization deserves your attention this quarter. DEO helps you identify the specific constraints that, when solved, produce the highest return — so your time, your energy, and your resources are always pointed at what moves the needle most.

The most sophisticated financial systems and cleanest operational infrastructure will underperform without an aligned team to execute them. The DEO builds the leadership layer, accountability structures, and organizational culture that lets the owner lead from above — and implements the systems that make every improvement sustainable, so when something gets fixed it stays fixed and the team knows how to get it back on track without you.

Growing the top line through production optimization, case acceptance improvement, marketing strategy, and patient flow — without simply adding more clinical hours from the owner. Revenue maximization addresses the question every dental entrepreneur eventually faces: how do I grow revenue beyond what I can personally produce?

The gap between what a dental practice produces and what it actually collects is one of the most common and most underdiagnosed profit leaks in the industry. Collections maximization closes that gap through billing system improvements, insurance process optimization, and financial coordination training that turns presented treatment into collected revenue.

Profitable growth is not just about generating more revenue — it is about keeping more of what you generate. Expense reduction focuses on allocating resources efficiently, eliminating waste, and optimizing overhead across every location so that every dollar of revenue works as hard as possible.

Every new practice or new specialty starts here. At this stage the organization is typically losing money and the primary goal is to get to breakeven as quickly as possible. Launching Profits is not a bad place to be — but too many launching activities at once and the organization can start moving backwards. The work is focus, financial clarity, and getting the fundamentals in place fast.

With the foundation in place, the focus shifts to maximizing what you already have. The goal at this stage is to reach 20% practice level profitability using The DEO's proven benchmarks — improving margins, tightening overhead, and building the team performance that makes every location run at its best. The wins here compound quickly when the right levers are pulled in the right sequence.

This is where the real leverage begins — not by adding locations but by duplicating the revenue producing activities that drive more profit within the ones you already have. Bringing on associates, building a hygiene team, leading a clinical team, and creating a consistent standard of care across every provider. The owner steps into a clinical leadership role rather than a solo production role — and revenue grows without the organization having to expand its footprint.

The foundation of everything. Before any other element of the cycle can be optimized, a dental entrepreneur needs a clear, accurate, and complete picture of their numbers — across every location, every month, without exception. Financial clarity is where every DEO coaching engagement begins and where the most significant early breakthroughs happen.

The ultimate stage — the organization runs without the owner's constant involvement, representing true executive level freedom. This does not mean you have retired from the business. It means you have retired from everything you never wanted to be doing in the first place. The systems are strong, the leadership team runs the business day to day, and the focus shifts to legacy, capital structure, and what comes next. Passive Profits is the proof that you have made the full transition from entrepreneur to executive — and that everything The DEO has been building toward has taken hold.

Let's take what you have built and expand it across more locations with intention and discipline. This is not about starting something new — it is about doing what you do best across a larger footprint. The biggest risk at this stage is the Launching Profits trap — opening practices that do not fit your core systems and pulling the organization backward just as momentum is building.

Static / CMS-free — CMS Section / Frameworks Details

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

The 5X Return is the standard every coaching engagement is measured against — for the coach and the member. It keeps the work honest, the priorities clear, and the outcomes measurable. You own the execution. DEO makes sure you always know what to execute on and why it matters.

Most dental entrepreneurs are working on too many things at once — and none of them as well as they could be. The 5X Return framework gives every coaching conversation a filter — is this the highest return activity we could be focused on right now? If it is not, we find what is.

Not every problem in your organization deserves your attention this quarter. DEO helps you identify the specific constraints that, when solved, produce the highest return — so your time, your energy, and your resources are always pointed at what moves the needle most.

The most sophisticated financial systems and cleanest operational infrastructure will underperform without an aligned team to execute them. The DEO builds the leadership layer, accountability structures, and organizational culture that lets the owner lead from above — and implements the systems that make every improvement sustainable, so when something gets fixed it stays fixed and the team knows how to get it back on track without you.

Growing the top line through production optimization, case acceptance improvement, marketing strategy, and patient flow — without simply adding more clinical hours from the owner. Revenue maximization addresses the question every dental entrepreneur eventually faces: how do I grow revenue beyond what I can personally produce?

The gap between what a dental practice produces and what it actually collects is one of the most common and most underdiagnosed profit leaks in the industry. Collections maximization closes that gap through billing system improvements, insurance process optimization, and financial coordination training that turns presented treatment into collected revenue.

Profitable growth is not just about generating more revenue — it is about keeping more of what you generate. Expense reduction focuses on allocating resources efficiently, eliminating waste, and optimizing overhead across every location so that every dollar of revenue works as hard as possible.

Every new practice or new specialty starts here. At this stage the organization is typically losing money and the primary goal is to get to breakeven as quickly as possible. Launching Profits is not a bad place to be — but too many launching activities at once and the organization can start moving backwards. The work is focus, financial clarity, and getting the fundamentals in place fast.

With the foundation in place, the focus shifts to maximizing what you already have. The goal at this stage is to reach 20% practice level profitability using The DEO's proven benchmarks — improving margins, tightening overhead, and building the team performance that makes every location run at its best. The wins here compound quickly when the right levers are pulled in the right sequence.

This is where the real leverage begins — not by adding locations but by duplicating the revenue producing activities that drive more profit within the ones you already have. Bringing on associates, building a hygiene team, leading a clinical team, and creating a consistent standard of care across every provider. The owner steps into a clinical leadership role rather than a solo production role — and revenue grows without the organization having to expand its footprint.

The foundation of everything. Before any other element of the cycle can be optimized, a dental entrepreneur needs a clear, accurate, and complete picture of their numbers — across every location, every month, without exception. Financial clarity is where every DEO coaching engagement begins and where the most significant early breakthroughs happen.

The ultimate stage — the organization runs without the owner's constant involvement, representing true executive level freedom. This does not mean you have retired from the business. It means you have retired from everything you never wanted to be doing in the first place. The systems are strong, the leadership team runs the business day to day, and the focus shifts to legacy, capital structure, and what comes next. Passive Profits is the proof that you have made the full transition from entrepreneur to executive — and that everything The DEO has been building toward has taken hold.

Let's take what you have built and expand it across more locations with intention and discipline. This is not about starting something new — it is about doing what you do best across a larger footprint. The biggest risk at this stage is the Launching Profits trap — opening practices that do not fit your core systems and pulling the organization backward just as momentum is building.

CMS Section / Imagine Benefits

CMS-driven benefits section with icons, check items, and supporting text.

Making a decision and actually sleeping that night

Hiring your first associate with a proven playbook

A steady stream of new patients

A platform built to last

Capital working as hard as you do

A leadership bench that holds up under real scrutiny

EBITDA that compounds every quarter

Executive level masterminds for you and your team

A legacy that lives beyond you

A leadership team that runs without you in the room

Consistent systems across every location

Financial clarity at every level

A team that leads with systems and processes

A second location on the horizon

More free time by adding an associate

Vendor savings that pay for the membership

A playbook for every problem you face

A community that actually gets what you are building

No more guessing at what needs to change

A clear diagnosis of your practice

A prioritized plan built from the ground up

Accountability that keeps you moving when the work gets hard

Support from coaches who have already solved what you are facing

A group of people in your same shoes

Systems that outlast the engagement

Executive leadership in every department

Revenue you are no longer leaving on the table

A leadership team built to scale

Consistent case acceptance

A full schedule that actually converts

Executive level leadership of your team every week

A practice that scales without you

A coach who has actually done it

Making a decision and actually sleeping that night

An executive onsite to work directly with your team

Implementation of proven system for you

Saving $1,500+ a month on what you're already buying

Vendor pricing you never have to negotiate yourself

Decisions backed by real data

More margin without more effort

Complete financial clarity

Overhead that makes sense

Static / CMS-free — CMS Section / Imagine Benefits

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Making a decision and actually sleeping that night

Hiring your first associate with a proven playbook

A steady stream of new patients

A platform built to last

Capital working as hard as you do

A leadership bench that holds up under real scrutiny

EBITDA that compounds every quarter

Executive level masterminds for you and your team

A legacy that lives beyond you

A leadership team that runs without you in the room

Consistent systems across every location

Financial clarity at every level

A team that leads with systems and processes

A second location on the horizon

More free time by adding an associate

Vendor savings that pay for the membership

A playbook for every problem you face

A community that actually gets what you are building

No more guessing at what needs to change

A clear diagnosis of your practice

A prioritized plan built from the ground up

Accountability that keeps you moving when the work gets hard

Support from coaches who have already solved what you are facing

A group of people in your same shoes

Systems that outlast the engagement

Executive leadership in every department

Revenue you are no longer leaving on the table

A leadership team built to scale

Consistent case acceptance

A full schedule that actually converts

Executive level leadership of your team every week

A practice that scales without you

A coach who has actually done it

Making a decision and actually sleeping that night

An executive onsite to work directly with your team

Implementation of proven system for you

Saving $1,500+ a month on what you're already buying

Vendor pricing you never have to negotiate yourself

Decisions backed by real data

More margin without more effort

Complete financial clarity

Overhead that makes sense

Testimonial Videos / CMS / List

CMS-driven testimonial video list with card media, quotes, and play controls.

When we joined DEO, we were at about $5 million, and we’re going to end the year at $18 million.

I went from five days clinical to about half that, and I see my four-year-old daughter more now than I did before.

Dr. Laxmi Reddy
Smile Loft Dental
When I started with DEO in 2018 I had six locations.

Today we have 45 locations generating $125 million in revenue. DEO accelerated my learning curve and helped me avoid making even more mistakes than I was already making.

Elliot Zibel
Select Dental Management
When I joined The DEO we were at three locations and $6 million in revenue.

We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.

Dr. Brett Wells
Wells Family Dental Group
When we joined we had five locations in the $12 million range.

We will do $14 million this year. But at this point in my career it is way more about marginal gains — small tweaks that have great impact. DEO has helped me learn how to make those tweaks at the executive level.

Dr. Ed Hood
Hood Dental Care
When we started we had four locations. Now we have 12.

I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week with a two hour commute and two kids under five. The difference is hard to overstate.

Dr. Sepand Hokmabadi
Total Health Dental Care
Before DEO I had one location doing $2.5 million.

Today we have seven locations across two states doing about $15 million in revenue. When I started DEO I was in the chair five or six days a week. Now my role is purely CEO.

Dr. Kong
High Point Dental Management
When I joined The DEO I was at two locations.

We scaled up to 17 and then became hyper focused — offloaded the ones that were not the best fit, built a stronger platform and system, and our revenue actually went up more. Sometimes scaling back is the smartest growth move you can make.

Dr. Francis Oh
Beam Dental Group
Before DEO, we had two locations and were doing a little under $2 million in revenue. Now we have five locations and are targeting $7.5 to $8 million this year.

I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.

Dr. Kalpesh Patel
Active Dental
Last year we did $4.8 million.

We decreased doctor days and we are on track to do $5.5 million at that one location. We started a de novo in March of 2024 — within the first year we did $1.2 million and this year we are on track to do over $2 million.

Dr. Ben Wolfe
Wolfe Dental
In 2023 we were close to $2 million. Now we are going to hit close to $4 million.

I spend a lot more time with my nephews. Weekends are open. I go to the office three days a week and the rest the team takes care of.

Dr. Maha Almusawi
Sacramento Kids Dentistry
My top line revenue has gone up by about 10 to 12%.

But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.

Dr. Nader Jahshan
Lynden Hills Dentistry

Static / CMS-free — Testimonial Videos / CMS / List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

When we joined DEO, we were at about $5 million, and we’re going to end the year at $18 million.

I went from five days clinical to about half that, and I see my four-year-old daughter more now than I did before.

Dr. Laxmi Reddy
Smile Loft Dental
When I started with DEO in 2018 I had six locations.

Today we have 45 locations generating $125 million in revenue. DEO accelerated my learning curve and helped me avoid making even more mistakes than I was already making.

Elliot Zibel
Select Dental Management
When I joined The DEO we were at three locations and $6 million in revenue.

We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.

Dr. Brett Wells
Wells Family Dental Group
When we joined we had five locations in the $12 million range.

We will do $14 million this year. But at this point in my career it is way more about marginal gains — small tweaks that have great impact. DEO has helped me learn how to make those tweaks at the executive level.

Dr. Ed Hood
Hood Dental Care
When we started we had four locations. Now we have 12.

I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week with a two hour commute and two kids under five. The difference is hard to overstate.

Dr. Sepand Hokmabadi
Total Health Dental Care
Before DEO I had one location doing $2.5 million.

Today we have seven locations across two states doing about $15 million in revenue. When I started DEO I was in the chair five or six days a week. Now my role is purely CEO.

Dr. Kong
High Point Dental Management
When I joined The DEO I was at two locations.

We scaled up to 17 and then became hyper focused — offloaded the ones that were not the best fit, built a stronger platform and system, and our revenue actually went up more. Sometimes scaling back is the smartest growth move you can make.

Dr. Francis Oh
Beam Dental Group
Before DEO, we had two locations and were doing a little under $2 million in revenue. Now we have five locations and are targeting $7.5 to $8 million this year.

I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.

Dr. Kalpesh Patel
Active Dental
Last year we did $4.8 million.

We decreased doctor days and we are on track to do $5.5 million at that one location. We started a de novo in March of 2024 — within the first year we did $1.2 million and this year we are on track to do over $2 million.

Dr. Ben Wolfe
Wolfe Dental
In 2023 we were close to $2 million. Now we are going to hit close to $4 million.

I spend a lot more time with my nephews. Weekends are open. I go to the office three days a week and the rest the team takes care of.

Dr. Maha Almusawi
Sacramento Kids Dentistry
My top line revenue has gone up by about 10 to 12%.

But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.

Dr. Nader Jahshan
Lynden Hills Dentistry

Testimonial Videos / CMS / List 2

Second CMS-driven testimonial video list variant with card media, quotes, and play controls.

I went from five days clinical to about half that, and I see my four-year-old daughter more now than I did before.

Dr. Laxmi Reddy
Smile Loft Dental

Today we have 45 locations generating $125 million in revenue. DEO accelerated my learning curve and helped me avoid making even more mistakes than I was already making.

Elliot Zibel
Select Dental Management

We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.

Dr. Brett Wells
Wells Family Dental Group

We will do $14 million this year. But at this point in my career it is way more about marginal gains — small tweaks that have great impact. DEO has helped me learn how to make those tweaks at the executive level.

Dr. Ed Hood
Hood Dental Care

I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week with a two hour commute and two kids under five. The difference is hard to overstate.

Dr. Sepand Hokmabadi
Total Health Dental Care

Today we have seven locations across two states doing about $15 million in revenue. When I started DEO I was in the chair five or six days a week. Now my role is purely CEO.

Dr. Kong
High Point Dental Management

We scaled up to 17 and then became hyper focused — offloaded the ones that were not the best fit, built a stronger platform and system, and our revenue actually went up more. Sometimes scaling back is the smartest growth move you can make.

Dr. Francis Oh
Beam Dental Group

I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.

Dr. Kalpesh Patel
Active Dental

We decreased doctor days and we are on track to do $5.5 million at that one location. We started a de novo in March of 2024 — within the first year we did $1.2 million and this year we are on track to do over $2 million.

Dr. Ben Wolfe
Wolfe Dental

I spend a lot more time with my nephews. Weekends are open. I go to the office three days a week and the rest the team takes care of.

Dr. Maha Almusawi
Sacramento Kids Dentistry

But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.

Dr. Nader Jahshan
Lynden Hills Dentistry

Static / CMS-free — Testimonial Videos / CMS / List 2

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

When we joined DEO, we were at about $5 million, and we’re going to end the year at $18 million.

I went from five days clinical to about half that, and I see my four-year-old daughter more now than I did before.

Dr. Laxmi Reddy
Smile Loft Dental
When I started with DEO in 2018 I had six locations.

Today we have 45 locations generating $125 million in revenue. DEO accelerated my learning curve and helped me avoid making even more mistakes than I was already making.

Elliot Zibel
Select Dental Management
When I joined The DEO we were at three locations and $6 million in revenue.

We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.

Dr. Brett Wells
Wells Family Dental Group
When we joined we had five locations in the $12 million range.

We will do $14 million this year. But at this point in my career it is way more about marginal gains — small tweaks that have great impact. DEO has helped me learn how to make those tweaks at the executive level.

Dr. Ed Hood
Hood Dental Care
When we started we had four locations. Now we have 12.

I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week with a two hour commute and two kids under five. The difference is hard to overstate.

Dr. Sepand Hokmabadi
Total Health Dental Care
Before DEO I had one location doing $2.5 million.

Today we have seven locations across two states doing about $15 million in revenue. When I started DEO I was in the chair five or six days a week. Now my role is purely CEO.

Dr. Kong
High Point Dental Management
When I joined The DEO I was at two locations.

We scaled up to 17 and then became hyper focused — offloaded the ones that were not the best fit, built a stronger platform and system, and our revenue actually went up more. Sometimes scaling back is the smartest growth move you can make.

Dr. Francis Oh
Beam Dental Group
Before DEO, we had two locations and were doing a little under $2 million in revenue. Now we have five locations and are targeting $7.5 to $8 million this year.

I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.

Dr. Kalpesh Patel
Active Dental
Last year we did $4.8 million.

We decreased doctor days and we are on track to do $5.5 million at that one location. We started a de novo in March of 2024 — within the first year we did $1.2 million and this year we are on track to do over $2 million.

Dr. Ben Wolfe
Wolfe Dental
In 2023 we were close to $2 million. Now we are going to hit close to $4 million.

I spend a lot more time with my nephews. Weekends are open. I go to the office three days a week and the rest the team takes care of.

Dr. Maha Almusawi
Sacramento Kids Dentistry
My top line revenue has gone up by about 10 to 12%.

But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.

Dr. Nader Jahshan
Lynden Hills Dentistry

Program / CMS / List

CMS-driven program or feature-card list for presenting program content.

Static / CMS-free — Program / CMS / List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

Process / CMS / List

CMS-driven process list with headings, descriptions, styling, and text links.

0
1
Step
3

Plug into the community and live trainings

Introduce yourself in The DEO community, connect with other Builder stage entrepreneurs, and register for your first live monthly training. The community is curated and moderated. Every person in it is serious about building their practice, which means every conversation is worth having. Your first live training will give you immediate, actionable clarity on one of the biggest challenges you are facing right now.

0
1
Step
4

Start executing with the playbooks

Dig into The DEO's content library and find the playbooks and frameworks most relevant to where you are right now. Whether you are trying to understand your overhead, hire your first associate, or build your first real financial reporting system, The DEO content library has a proven resource for every challenge you will face at the Builder stage. This is where the guesswork ends and the real building begins.

0
1
Step
1

Join The DEO App

Sign up for The DEO App for $700 per month. There's no long term contract and you can cancel anytime. From the moment you join you will have instant access to the full DEO community, the content library, and the Cost Savings Club. Your foundation starts the day you sign up.

0
1
Step
2

Activate your Cost Savings Club

One of the first things every new Builder member does is activate their Cost Savings Club membership. With over $1,500 per month in negotiated vendor savings available immediately, most members cover the cost of their App membership before their first month is up. Your DEO onboarding guide walks you through every vendor and how to access your savings.

0
1
Step
4

Ongoing strategic advisory

From here the advisory relationship operates at the pace and intensity the organization requires, not on a fixed coaching schedule but in response to the real moments that demand the highest quality counsel. Emmet is available for board meetings, investor conversations, M&A negotiations, and the inflection points that define what the platform becomes. This is the advisory relationship that the most consequential dental platform leaders in the country have been looking for.

0
1
Step
2

Strategic assessment

If the relationship moves forward, Emmet and The DEO advisory team review the organization in full — capital structure, leadership bench strength, platform positioning, M&A pipeline, and the specific questions you're working through. The output is a clear picture of where the organization stands and a prioritized focus for the engagement.

0
1
Step
3

Your board level advisory plan

Based on that assessment, Emmet builds a specific, prioritized advisory plan tied to the organization's most consequential near-term decisions and long-term objectives. Whether the primary focus is PE preparation, M&A strategy, platform positioning, or capital structure optimization, the plan gives the Board Investor a clear roadmap with Emmet's direct counsel at every critical decision point.

0
1
Step
1

Your private introduction

Every Board Investor engagement begins with a private, confidential introduction with Emmet Scott. You'll engage in a real conversation about where your organization is, where you want it to go, and whether DEO's Board Investor advisory is the right fit. There is no standard intake form and no sales process — just two people who have built real organizations, figuring out whether working together makes sense.

0
1
Step
3

Your executive growth plan

With a clear organizational picture in place your DEO coach builds a specific, prioritized executive growth plan tied to your most significant constraints and your current Profitability Stage. The plan gives your leadership team a clear sequence of strategic and operational improvements with defined outcomes and accountability checkpoints — so every coaching session is focused on execution at the executive level. For members who want additional functional leadership support beyond the core coaching membership, The DEO's fractional add-on services — including COO consulting, CFO services, Director of TC, CDO, and CMO — are available to address specific gaps within your organization.

0
1
Step
4

Coaching, services, and executive execution

From here the coaching relationship drives everything. 1:1 sessions with your dedicated Tribe Coach keep executive execution on track, surface new strategic constraints as they emerge, and ensure that every organizational improvement compounds with the next. Your full DEO membership, including exclusive live events for you and your team, The DEO App, virtual mastermind groups with Executive Circle peers, the Cost Savings Club, and forum and chat rooms organized by owner level and position, supports the coaching work between sessions and accelerates your progress toward the Passive Profits stage and beyond.

0
1
Step
2

Enterprise financial baseline

Your DEO coach analyzes your financials, organizational structure, and leadership infrastructure in the first sessions, identifying the gaps in EBITDA performance, team accountability, and strategic direction that are limiting your organization's growth and enterprise value. This baseline becomes the foundation of every coaching conversation that follows and the starting point for tracking your progress through The Profitability Stages™.

0
1
Step
3

Your 90 day growth plan

With a clear financial and operational picture in place your DEO coach builds a specific, prioritized 90 day growth plan tied to your most significant constraints and your current Profitability Stage. The plan gives you a clear sequence of improvements with defined outcomes and accountability checkpoints, so every coaching session is focused on execution rather than diagnosis. For members who want additional operational or financial support beyond the core coaching membership, DEO's fractional add-on services, including COO consulting, CFO services, Director of TC, CDO, and CMO, are available to address specific functional gaps within your organization.

0
1
Step
1

Your Growth Accelerator Call

Every Executive Circle engagement starts with a confidential 60 minute Growth Accelerator Call. A DEO coach reviews your current organizational structure, confirms your Growth Ladder stage, and identifies the primary constraints your organization is navigating at the Executive Circle level, whether that is EBITDA optimization, org design, leadership bench development, or PE readiness.

0
1
Step
4

Coaching, services, and execution

From here the coaching relationship drives everything. Weekly or every other week 1:1 sessions with your dedicated Tribe Coach keep execution on track, surface new constraints as they emerge, and ensure that every financial and operational improvement compounds with the next. Your full DEO membership, including live events, The DEO App, virtual masterminds, and the broader peer community, supports the coaching work between sessions and accelerates your progress through The Profitability Stages™.

0
1
Step
1

Your Growth Accelerator Call

Every DEO coaching relationship starts with a free 60 minute Growth Accelerator Call. A DEO coach identifies your Growth Ladder stage, diagnoses your primary constraint across financials, operations, and leadership, and outlines exactly how the Entrepreneur Growth program addresses it. There is no obligation and no sales pressure, just a clear, honest picture of where you are and what the path forward looks like.

0
1
Step
2

Your financial clarity baseline

The first thing every new High Producer coaching member does is establish their financial clarity baseline. Your DEO coach and team work together to get your systems organized, your reporting consistent, and your overhead benchmarked against The DEO's database of 2,000+ coached practices. You cannot fix what you cannot measure, and this step makes everything that follows faster and more impactful.

0
1
Step
3

Your 90 day growth plan

With a clear financial picture in place your DEO coach builds a specific, prioritized 90 day growth plan tied to your Profitability Stage and your primary constraint. Whether that constraint is clinical dependency, overhead, team performance, or associate model development, your plan gives you a clear sequence of actions with defined outcomes and accountability checkpoints.

0
1
Step
1

Your Growth Accelerator Call

Every DEO coaching relationship starts with a free 60 minute Growth Accelerator Call. A DEO coach identifies your Growth Ladder stage, diagnoses your primary constraint, and outlines exactly how DEO coaching addresses it. There is no obligation and no sales pressure, just clarity about where you are and what the path forward looks like.

0
1
Step
4

Coaching, community, and execution

From here the work begins in earnest. Twice monthly 1:1 coaching sessions apply The Profitability Cycle™ to your numbers and your progress. Weekly group calls keep you connected, accountable, and moving forward. The DEO community gives you a peer group that pushes you harder than you would push yourself. And The DEO App gives you the exact playbook for every challenge you face along the way.

0
1
Step
2

Financial clarity across every location

Every Entrepreneur Growth coaching engagement begins by establishing a clear financial baseline across your organization. Your DEO coach analyzes your financials in the first sessions: identifying the revenue, overhead, collections, and profitability gaps that are limiting growth across your locations. This baseline becomes the foundation of every coaching conversation that follows and the starting point for tracking your progress through The Profitability Stages™.

0
1
Step
4

Know your next step on the Growth Ladder

The most important question is always the same: where are you on the Growth Ladder and what does the next stage require? If your practice is approaching or has crossed $1.2M a Growth Accelerator Call is the natural next step. A DEO coach will confirm your stage, identify your primary constraint, and walk you through exactly what full coaching adds to the foundation you have already built.

0
1
Step
3

Plug into the community and start building

Introduce yourself to The DEO community, register for the next live monthly training, and explore the playbook library for frameworks relevant to where your organization is right now. The community is where the real value of the App compounds. Every conversation, every peer connection, and every shared experience adds to the foundation you are building.

0
1
Step
2

Activate your Cost Savings Club

Your first move after joining is activating your Cost Savings Club. It allows you to unlock negotiated vendor pricing worth over $1,500 per month in savings. For most members this single step covers the cost of the App membership three times over before a single training has been attended or a single playbook opened. Already a member and not yet activated? Reach out and we will walk you through it.

0
1
Step
1

Join or log in

New to The DEO? Select your membership, complete your profile, and your access is live immediately: community, playbooks, vendor directory, and Cost Savings Club included from day one. Already a member? Click the Member Login button in the top navigation to access your account on Mighty Networks. Forgot your login? Use the password reset option or reach out to The DEO team directly and we will get you sorted quickly.

0
1
Step
4

Assessment report, debrief, and action plan

Within a defined timeframe after the assessment visit your DEO assessor delivers a comprehensive written report documenting findings, identifying gaps, and presenting a prioritized action plan with specific, sequenced improvement recommendations. The report debrief is a working session. Your assessor walks through the findings with you and your leadership team, answers questions, clarifies priorities, and ensures that the action plan is understood and ready to execute.

0
1
Step
3

The onsite assessment visit

Your DEO assessor arrives on site and spends focused time inside your practice or locations, observing patient flow and scheduling systems, shadowing front desk and clinical team members, sitting in on case presentations, reviewing how SOPs are actually being applied, and assessing team dynamics and communication patterns in real conditions. The assessment is comprehensive and firsthand. Your assessor is not interviewing leadership about what they think is happening. They are watching what is actually happening and building the diagnostic picture from direct observation.

0
1
Step
2

Assessment planning and scheduling

Once the onsite assessment is confirmed your DEO assessor works with your team to plan the visit, determining which locations to assess, which team members and workflows to observe, and what the specific focus areas of the assessment will be based on the operational challenges you have identified. For multi location organizations with significant operational complexity, The DEO may recommend assessing multiple locations across separate visits to get the most complete picture of where consistency gaps exist and where the highest impact improvements are.

0
1
Step
1

Your Growth Accelerator Call

Every DEO onsite assessment starts with a free 60 minute Growth Accelerator Call. A DEO operator reviews your current operational situation, identifies the locations and functional areas where an onsite assessment would be most impactful, and outlines exactly what the assessment process involves and what you can expect to receive at the end of it. The call also establishes whether an onsite assessment is the right starting point for your organization, or whether another DEO service would address your most pressing constraint more directly.

0
1
Step
4

Ongoing accountability and compounding growth

From here the masterminds become one of the most consistent and most valuable parts of your DEO membership. Sessions build on each other as the group deepens. Accountability commitments are tracked, shared experiences accumulate, and the collective intelligence of the group compounds with every meeting. The peer relationships that form inside DEO mastermind groups are among the most frequently cited sources of long term value by The DEO's most successful members, because the people you grow with inside the mastermind become the network you rely on long after any individual coaching engagement ends.

0
1
Step
3

Your first Mastermind session

Your first session is where the value of stage matched peer accountability becomes immediately apparent. Your DEO Executive Coach facilitates the conversation, introduces you to the group, and creates the space for the kind of honest, high trust peer exchange that most dental entrepreneurs have never had access to before. Most members leave their first mastermind session with at least one insight they can implement immediately, and a clear sense of how much faster they will grow with this group behind them.

0
1
Step
2

Mastermind group matching

Once your stage is confirmed, The DEO matches you with a mastermind group whose members are at the same Growth Ladder segment, ensuring that every peer in the room is dealing with the same scale, the same complexity, and the same category of challenges you are. The matching process accounts for group size, current cohort composition, and the specific focus areas most relevant to your organization's stage and primary constraints.

0
1
Step
1

Your Growth Accelerator Call

Every DEO mastermind placement starts with a Growth Accelerator Call. A DEO coach confirms your Growth Ladder stage, assesses your current coaching engagement, and identifies the mastermind group that aligns most closely with your revenue stage, organizational complexity, and the specific challenges you are working through right now.

0
1
Step
4

Embedded executive leadership and ongoing development

From here your fractional executive works inside your organization on an ongoing basis, attending team meetings, building SOPs, coaching direct reports, managing performance metrics, and reporting directly to you or your leadership team. The engagement deepens over time as the systems take hold, the team develops, and the functional domain moves from a source of organizational weakness to a genuine competitive advantage. The goal of every DEO fractional leadership engagement is to build the organizational self sufficiency that makes the fractional leader's ongoing involvement optional because the systems, the team, and the culture are strong enough to sustain themselves.

0
1
Step
1

Your Growth Accelerator Call

Every DEO fractional leadership engagement starts with a free 60 minute Growth Accelerator Call. A DEO coach reviews your current organizational structure, identifies the specific functional domain where executive level leadership is most needed, and outlines exactly how The DEO's fractional leadership program addresses it. Whether you need a fractional CDO, CMO, or TC Director, or are not yet sure which role would have the highest impact, the call gives you a clear picture of what executive level leadership in that domain would change for your organization.

0
1
Step
3

Onboarding and 90 day leadership plan

Your fractional executive begins with a comprehensive onboarding process, meeting the team, reviewing existing systems and performance data, and building a clear 90 day leadership plan for their functional domain. The plan identifies the highest priority gaps, defines the specific systems and accountability structures that need to be built, and establishes the performance metrics that will track progress and demonstrate impact. For members who complete an onsite assessment before the fractional leadership engagement begins, the onboarding process is significantly faster and more targeted.

0
1
Step
4

Measurement, accountability, and ongoing optimization

From here TCA becomes a system rather than a one time training event. Case acceptance rates are tracked by location, by coordinator, and by treatment type, giving your leadership team the visibility to identify performance gaps early and address them before they compound.

0
1
Step
2

Fractional leader matching

Once onboarded, The DEO matches your organization with a fractional executive from DEO's roster of experienced dental operators whose direct experience aligns with your specific functional domain, Growth Ladder stage, and organizational context. The matching process accounts for the size and complexity of your organization, the specific challenges the fractional leader will be addressing, and the cultural fit that makes an embedded executive relationship productive from day one. The DEO's fractional leaders are not generic executives — they are operators who have built and run dental organizations at your scale and know your specific challenges from firsthand experience.

0
1
Step
3

TCA training and implementation

The TCA training program is delivered to your entire treatment coordinator team, giving every participant the language, framework, and confidence to present treatment and navigate the financial conversation without pressure. The training is practical and hands on. It's built around real case presentation scenarios, real patient objections, and the real financial conversation that happens every day in your practice. Most teams begin seeing measurable improvement in case acceptance rates within the first 30 days of implementation.

0
1
Step
2

Case acceptance baseline assessment

Once onboarded your DEO TCA team establishes a clear case acceptance baseline across every location and every treatment coordinator, measuring current acceptance rates by provider, by coordinator, and by treatment type. This baseline gives your DEO coach and TCA team a precise picture of where the biggest conversion gaps are and which locations and team members will benefit most from the TCA training program.

0
1
Step
4

Continuous coaching and compounding results

From day 91 forward the coaching relationship deepens, the frameworks evolve, and the results compound. Twice monthly 1:1 sessions keep The Profitability Cycle™ moving continuously through your organization. Weekly group calls keep you connected and accountable. The DEO community and live events amplify the coaching work between sessions. And as your organization grows through the Profitability Stages™ your coach grows with you — applying the same frameworks to the new constraints each stage brings.

0
1
Step
2

Coach matching and onboarding

Once you join The DEO's coaching program you are matched with a dedicated DEO Executive Coach whose experience and background align with your current Growth Ladder stage and the specific challenges your organization is facing. Your onboarding process establishes a clear financial baseline, identifies your current Profitability Stage, and builds the 90 day growth plan that will drive the first phase of your coaching engagement.

0
1
Step
1

Your Growth Accelerator Call

Every TCA engagement starts with a free 60 minute Growth Accelerator Call. A DEO coach reviews your current case acceptance rates, identifies your primary conversion gaps, and outlines exactly how TCA addresses them across your organization. Whether you have one location or twenty, the call gives you a clear picture of how much revenue your current case acceptance rate is leaving on the table and what it would take to capture it.

0
1
Step
1

Your Growth Accelerator Call

Every DEO coaching relationship begins with a free 60 minute Growth Accelerator Call. A DEO coach identifies your Growth Ladder stage, diagnoses your primary constraint, and outlines exactly how The DEO's executive coaching program addresses it. There is no obligation and no sales pressure, just a clear, honest picture of where you are and what the path forward looks like.

0
1
Step
3

Your first 90 days

The first 90 days of The DEO coaching are focused on establishing financial clarity, identifying the highest leverage improvement available in your organization right now, and building the systems and accountability structures that will make every subsequent coaching session more impactful. Most members experience their first significant measurable improvement, in collections rate, overhead, or case acceptance, within the first 90 days of the coaching relationship.

0
1
Step
4

Implementation, accountability, and ongoing consulting

From here the real work begins. Your DEO operator works alongside your team to implement the systems, structures, and accountability frameworks the plan calls for, not as a consultant who advises from a distance but as an operator who builds alongside you. As the systems take hold across your locations the consulting relationship evolves, shifting from building to optimizing, from implementation to sustainability, and from operational management to true organizational leadership.

0
1
Step
3

Your operational build plan

With a clear operational picture in place your DEO operator builds a specific, prioritized operational plan tied to your most significant constraints and your current Profitability Stage. Whether the highest priority is org chart redesign, SOP development, scheduling optimization, or leadership accountability infrastructure, your plan gives you a clear sequence of operational improvements with defined outcomes, ownership, and accountability checkpoints built in.

0
1
Step
3

First consolidated financial report

Within your first month your DEO fractional CFO delivers the first consolidated financial report across your entire organization: a clear, location by location picture of revenue, overhead, collections, and profitability in The DEO format. For most members this is the first time they have ever seen their organization's full financial picture in a single, comparable, actionable report. The clarity it produces is immediate and significant.

0
1
Step
2

Operational audit and assessment

Once onboarded your DEO operator conducts a comprehensive operational audit of your organization, reviewing your current org chart, existing SOPs, scheduling systems, and leadership accountability structures across every location. For members who want the most complete diagnostic possible, an onsite assessment puts a DEO operator physically inside your locations to observe what is actually happening on the ground and identify the gaps that a remote audit cannot see.

0
1
Step
4

Ongoing financial oversight and strategic planning

From here your fractional CFO relationship deepens with every passing month. Monthly reporting builds a growing financial data set that makes trends visible and decisions more confident. Cash flow forecasting eliminates surprises. EBITDA optimization improves the bottom line continuously. And every financial improvement connects directly to the growth objectives your coaching relationship is working toward — so your numbers and your plan are always moving in the same direction.

0
1
Step
1

Your Growth Accelerator Call

Every DEO COO consulting engagement starts with a free 60 minute Growth Accelerator Call. A DEO operator reviews your current organizational structure, identifies your primary operational constraints, and outlines exactly how The DEO's COO consulting addresses them. Whether you are running two locations or twenty, the call gives you a clear picture of what building a truly operational organization actually looks like for your specific situation.

0
1
Step
2

Activate your membership

Once your DEO coaching membership is confirmed your Cost Savings Club access is activated immediately, giving you instant access to negotiated vendor pricing across every major operational category. The activation process is straightforward and the savings begin from the moment your membership is live.

0
1
Step
1

Your Growth Accelerator Call

Every DEO CFO services engagement starts with a free 60 minute Growth Accelerator Call. A DEO coach reviews your current financial infrastructure, identifies your primary financial gaps, and outlines exactly how The DEO's CFO services and bookkeeping address them. Whether you are starting from messy books or sophisticated but incomplete reporting, the call gives you a clear picture of what getting to financial clarity actually looks like for your organization.

0
1
Step
1

Schedule your Growth Accelerator Call

The Cost Savings Club is available exclusively to full DEO coaching members. The first step is a free 30 minute Growth Accelerator Call, where a DEO coach confirms your Growth Ladder stage, outlines the full coaching membership, and walks you through exactly how the Cost Savings Club works and what it would save your organization every month.

0
1
Step
3

Unlock savings

The next step is applying negotiated pricing across the vendors your organization is already using and identifying new vendors from The DEO directory where better pricing is available. Your DEO coach can help you identify the categories where the biggest savings opportunities exist for your specific organization, so the financial impact is felt across the right areas from the start.

0
1
Step
4

Track the savings

From there, the Cost Savings Club becomes part of the Expense Reduction focus in your Profitability Cycle™ coaching. Your DEO coach monitors the ongoing financial impact of the vendor savings and identifies new opportunities as your organization grows, so the Cost Savings Club keeps delivering value at every stage of the journey, not just at the point of activation.

0
1
Step
2

Financial audit and bookkeeping migration

Once you are onboarded your DEO bookkeeping team conducts an initial audit of your existing books across every location. During this step, they will assess the scope of cleanup required and establish a migration plan to The DEO's standardized QuickBooks Online format. For organizations with significantly behind or disorganized books, The DEO's team manages the full cleanup process and communicates clearly about timeline and what to expect at every step.

Static / CMS-free — Process / CMS / List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.

0
1
Step
3

Plug into the community and live trainings

Introduce yourself in The DEO community, connect with other Builder stage entrepreneurs, and register for your first live monthly training. The community is curated and moderated. Every person in it is serious about building their practice, which means every conversation is worth having. Your first live training will give you immediate, actionable clarity on one of the biggest challenges you are facing right now.

0
1
Step
4

Start executing with the playbooks

Dig into The DEO's content library and find the playbooks and frameworks most relevant to where you are right now. Whether you are trying to understand your overhead, hire your first associate, or build your first real financial reporting system, The DEO content library has a proven resource for every challenge you will face at the Builder stage. This is where the guesswork ends and the real building begins.

0
1
Step
1

Join The DEO App

Sign up for The DEO App for $700 per month. There's no long term contract and you can cancel anytime. From the moment you join you will have instant access to the full DEO community, the content library, and the Cost Savings Club. Your foundation starts the day you sign up.

0
1
Step
2

Activate your Cost Savings Club

One of the first things every new Builder member does is activate their Cost Savings Club membership. With over $1,500 per month in negotiated vendor savings available immediately, most members cover the cost of their App membership before their first month is up. Your DEO onboarding guide walks you through every vendor and how to access your savings.

0
1
Step
4

Ongoing strategic advisory

From here the advisory relationship operates at the pace and intensity the organization requires, not on a fixed coaching schedule but in response to the real moments that demand the highest quality counsel. Emmet is available for board meetings, investor conversations, M&A negotiations, and the inflection points that define what the platform becomes. This is the advisory relationship that the most consequential dental platform leaders in the country have been looking for.

0
1
Step
2

Strategic assessment

If the relationship moves forward, Emmet and The DEO advisory team review the organization in full — capital structure, leadership bench strength, platform positioning, M&A pipeline, and the specific questions you're working through. The output is a clear picture of where the organization stands and a prioritized focus for the engagement.

0
1
Step
3

Your board level advisory plan

Based on that assessment, Emmet builds a specific, prioritized advisory plan tied to the organization's most consequential near-term decisions and long-term objectives. Whether the primary focus is PE preparation, M&A strategy, platform positioning, or capital structure optimization, the plan gives the Board Investor a clear roadmap with Emmet's direct counsel at every critical decision point.

0
1
Step
1

Your private introduction

Every Board Investor engagement begins with a private, confidential introduction with Emmet Scott. You'll engage in a real conversation about where your organization is, where you want it to go, and whether DEO's Board Investor advisory is the right fit. There is no standard intake form and no sales process — just two people who have built real organizations, figuring out whether working together makes sense.

0
1
Step
3

Your executive growth plan

With a clear organizational picture in place your DEO coach builds a specific, prioritized executive growth plan tied to your most significant constraints and your current Profitability Stage. The plan gives your leadership team a clear sequence of strategic and operational improvements with defined outcomes and accountability checkpoints — so every coaching session is focused on execution at the executive level. For members who want additional functional leadership support beyond the core coaching membership, The DEO's fractional add-on services — including COO consulting, CFO services, Director of TC, CDO, and CMO — are available to address specific gaps within your organization.

0
1
Step
4

Coaching, services, and executive execution

From here the coaching relationship drives everything. 1:1 sessions with your dedicated Tribe Coach keep executive execution on track, surface new strategic constraints as they emerge, and ensure that every organizational improvement compounds with the next. Your full DEO membership, including exclusive live events for you and your team, The DEO App, virtual mastermind groups with Executive Circle peers, the Cost Savings Club, and forum and chat rooms organized by owner level and position, supports the coaching work between sessions and accelerates your progress toward the Passive Profits stage and beyond.

0
1
Step
2

Enterprise financial baseline

Your DEO coach analyzes your financials, organizational structure, and leadership infrastructure in the first sessions, identifying the gaps in EBITDA performance, team accountability, and strategic direction that are limiting your organization's growth and enterprise value. This baseline becomes the foundation of every coaching conversation that follows and the starting point for tracking your progress through The Profitability Stages™.

0
1
Step
3

Your 90 day growth plan

With a clear financial and operational picture in place your DEO coach builds a specific, prioritized 90 day growth plan tied to your most significant constraints and your current Profitability Stage. The plan gives you a clear sequence of improvements with defined outcomes and accountability checkpoints, so every coaching session is focused on execution rather than diagnosis. For members who want additional operational or financial support beyond the core coaching membership, DEO's fractional add-on services, including COO consulting, CFO services, Director of TC, CDO, and CMO, are available to address specific functional gaps within your organization.

0
1
Step
1

Your Growth Accelerator Call

Every Executive Circle engagement starts with a confidential 60 minute Growth Accelerator Call. A DEO coach reviews your current organizational structure, confirms your Growth Ladder stage, and identifies the primary constraints your organization is navigating at the Executive Circle level, whether that is EBITDA optimization, org design, leadership bench development, or PE readiness.

0
1
Step
4

Coaching, services, and execution

From here the coaching relationship drives everything. Weekly or every other week 1:1 sessions with your dedicated Tribe Coach keep execution on track, surface new constraints as they emerge, and ensure that every financial and operational improvement compounds with the next. Your full DEO membership, including live events, The DEO App, virtual masterminds, and the broader peer community, supports the coaching work between sessions and accelerates your progress through The Profitability Stages™.

0
1
Step
1

Your Growth Accelerator Call

Every DEO coaching relationship starts with a free 60 minute Growth Accelerator Call. A DEO coach identifies your Growth Ladder stage, diagnoses your primary constraint across financials, operations, and leadership, and outlines exactly how the Entrepreneur Growth program addresses it. There is no obligation and no sales pressure, just a clear, honest picture of where you are and what the path forward looks like.

0
1
Step
2

Your financial clarity baseline

The first thing every new High Producer coaching member does is establish their financial clarity baseline. Your DEO coach and team work together to get your systems organized, your reporting consistent, and your overhead benchmarked against The DEO's database of 2,000+ coached practices. You cannot fix what you cannot measure, and this step makes everything that follows faster and more impactful.

Magazine Archive / CMS / List

CMS-driven magazine archive list with cover images and links.

Static / CMS-free — Magazine Archive / CMS / List

Rendered CMS structure materialized as ordinary static elements, preserving original design classes and static parity styles.